In WiW’s latest Top Talent blog, Bidfood’s Holly Marrero Easson reveals the highs and mustard-tasting lows of her seven-year career in wholesale – plus some great tips and must-reads!
How long have you worked in your current role?
What are your day to day responsibilities
I am responsible for a portfolio of five own brands, ultimately my role is to grow our own brand sales. Day to day it is my job to write our strategic brand plan, identifying opportunities for new brands and redevelopment of existing brands, oversee the innovation pipeline, manage the marketing plans, inspire sales and customers about our own brand and manage our brand team.
How long have you worked in wholesale?
I’ve been at Bidfood for seven years
What’s been the toughest moment in your career?
I am very lucky to be a mother to two young children and certainly coming back to work after maternity leave is pretty tough, you have to build up your reputation once again while juggling a lot more in the day and splitting your head between work and home. For me, I really enjoy working – I love my job and my career so it was hard taking that time off work and switching off, although very rewarding in the end!
How about the best moment?
In 2016 we completely rebranded our total own brand range at Bidfood, introducing a quality tiered approach to our brands, giving customers better clarity. I created the new brands from scratch, their positioning, values, packaging and marketing creative style and led the launch of the brands internally and externally and this has to be one of the most rewarding projects I have worked on.
What do you love most about your job?
I really love the fact that my role is a very commercial role, looking at opportunities for sales and margin growth with own brand, but at the same time ticks the creative box, for my ability to scope and develop new brands or build inspiring marketing campaigns. Plus I love food!
Where would you like to be in five years?
In five years I would like to be a Brand or Marketing Director
How do you like your eggs: boiled, scrambled, poached or fried?
What’s the best piece of advice you’ve ever been given?
A manager once said to me, “It is important to remember as your career advances that perception is reality, like it or not” and it is so true, as you progress in your career it becomes so important to lead by example and to build strong relationships with your people.
What’s the best book or film you’ve ever read?
With a work hat on, the best book I have read is definitely The Seven Habits of Highly Effective People by Stephen Covey.
If you could change one thing about your job what would it be?
Going to tasting sessions for mustard!
Is there anyone you really look up to – who is it and why?
Since becoming a mother, I have so much respect for hard working, career minded mothers. I know how hard it is to juggle the work life with the home life, so I certainly look up to those that do it well. Look at Serena Williams in Wimbledon one year after having her first baby!
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