JJ Supports Sustainable Sourcing with Super Crisp Chip Re-Launch


National wholesaler JJ Food Service has launched a marketing campaign to highlight the sustainable farming methods used to source its range of gluten-free Super Crisp Chips.

A new YouTube video (view it here) has been produced to highlight the key selling points of the own-label chip range – together with social media, digital and print marketing.

The Super Crisp Chip family consists of seven different size and shape variants – from extra thin (CHP139) to chunky cut (CHP140). The chips are prepared with sunflower oil in a gluten free environment. This autumn a new Sweet Potato variant was launched (CHP154).

A special coating gives the chips a unique crispy crunch and helps them to retain heat for longer. This year, JJ Food Service sold a record of one million cases of the crispy spuds.

Group General Manager for JJ, Terry Larkin, said: “Our team ventured to Belgium to learn how the potatoes are sourced. We wanted to share the fantastic story with our customers. Whether you’re a pub, takeaway, café or fish and chip shop – we have a cut to suit every menu”

Super Crisp Chips are available across all JJ branches in cases of 4 x 2.27kg – buy them here.


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>