Takeaways must be brilliant at promoting themselves on Facebook and Instagram to bolster sales in the year ahead, according to new findings from JJ Foodservice company, FOODit.
Social media accounted for more than 35,000 visitors on takeaway websites built by FOODit in the past year, and £25,000 worth of sales, a 52% increase on the previous year.*
“It goes to show just how quickly these platforms are becoming an important part of restaurant and takeaways’ sales, says Richard Bradshaw, Head of Operations at FOODit.
There were 2.46 billion social media users in 2017 and there will be more than three billion social media users in 2021 — just three years from now, according to data from Statista.
In the UK, Facebook has more than 30 million active users – the equivalent of half the UK’s population. This is expected to increase to more than 41 million over the next three years.
“It’s not enough to simply be online – the best caterers are using social platforms to promote the uniqueness of their offer and to drive loyalty and sales with their diners,” said Bradshaw.
To support its takeaway customers to do the same (if they are not already) FOODit is offering all caterers access to a free-of-charge ‘Social Media Master Class’.
Last month, FOODit also unveiled a new contemporary website design, showcased here by Yida Sushi in Islington, London: https://www.yidasushi.co.uk/